How To Craft a Lean, Mean Value Proposition For Your Startup
Mark Twain said "I didn't have time to write a short letter, so I wrote a long one instead." Similar, every business model needs a clear value proposition - a description of the value or benefit that...
View Article10 Scrappy Minimum Viable Products That Made It
This collection includes the early websites of Facebook (still with the The), 37signals, LinkedIn (not that bad in fact), eBay (without the pictures I'm afraid), Twitter (probably the first sketch),...
View Article7 Proven Templates for Writing Value Propositions That Work
You already know that getting your value proposition right is critical to your business model. You can have the best features, the most perfectly executed presentation, the most stunning price, but no...
View Article3 More Proven Templates For Writing Value Propositions That Work
Your value proposition is the first, and often the only, opportunity you have to make an impression on a prospective customer, user, or investor. Research shows that the attention span of a person may...
View ArticleWarning: Use These 7 Value Proposition Experiments At Your Own Risk
You've learned how to design stunning value propositions or positioning statements using the proven examples of successful entrepreneurs and inspired business thinkers. If you're like me, however,...
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